Media Concentration

Over time media has become one of the most influential means of conveying messages that is reaching millions of North American citizens'. Media concentration refers to both the number of people or groups who manage the media and the messages sent as well as the number of people or groups in which media affects. I feel that as the media holds such a high impact on the general public that those in the later description of media concentration are not reaping the benefits. A relatively small number of people and/or organizations are managing the media compared to the millions of people who are affected. I feel that in the broad spectrum the media holds so much power for such a little number in control when manipulating such large sums of people. I feel that media has taken over power of many people’s viewpoints, knowledge and outlooks on reality, and freedom. Those in control of media can basically choose and direct to their discretion. Many times viewers' are tricked into what they are viewing by techniques those in power use to gain the control. If the media was not as influential as it has become and did not have a “brain washing” affect on its viewers’, media concentration could be advantageous. Media concentration seems to be used as a tool of manipulation, control and power over those less aware and educated. Therefore, the general public in North American are losing its sense of self to the millions of orchestrated messages being delivered.

Hillary Callan