In recent years it has been seen in society the norms for male beauty have begun to change. Over the years more men have been adapting to being in white collar jobs where as forty years ago most were in blue collared job positions. Men have had to adapt to this because in order to go to work they have to look presentable in the public’s eye. There used to be a saying “Real Men Don’t Eat Quiche” this was typical of society years ago, where it was not acceptable for men to be portrayed as what was considered “soft” in those days. Men did pamper themselves in any way like females did by partaking in waxing, pedicures and manicures etc. Men went to barbers not hair stylists and most men would not be caught wearing the colour pink, because all these things were considered to be too feminine. Today things have drastically changed because in society now it more tolerant and socially acceptable for men to partake in all the things that were previously thought to be too feminine.
In earlier years men were known to be chauvinistic, but now due to the change in society they have adapted to be more politically sensitive to women’s right. Previous generations of men had to succumb to the norm which was beer guts, construction boots and wife beaters. The fashion industry then started to play a major role in how masculinity changed. Women saw men in fashion magazines and on billboards with these drastic changes and these men were seen as more desirable. It then became popular for men to groom themselves, and wear vibrant colours etc.
The media has played a major role in the “New Male”. Celebrities and political figures as seen on TV started to verve away from the beer guts and care about personal appearance and fitness. Male figures were seen getting plastic surgery, working out, and taking better care of themselves to be seen as more desirable.
- Steph Lyczba
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