The women and girls that are portrayed by the media are often stereotypes. The Media Awareness Network identifies this as a media issue as it affects body-image, self-identity, sports and politics. The Media Awareness Network states that the stereotypes of women that are often seen in the media include the femme fatale, the supermom, housewife, the sex kitten and the nasty corporate climber. After reading that list of stereotypes it is not difficult to identify times when we have seen those stereotypes shown in a number of different mediums such as television shows, advertisements and films.
Femme Fatale- Kill Bill
Supermom- Mamma Mia, Kate Gosselin
Housewife- Desperate Housewives, Real Wives of Orange County, Mad Men
Sex Kitten- Herbal Essences, Two and a Half Men, Girls Next Door, Music Videos (Snoop Dog, Girlicious, 50 Cent etc.)
Nasty Corporate Climber- Jan on the Office, Kate Gosselin
There is a need for strong, talented, smart woman to be portrayed by the media. While there have been improvements in how media portray media in film, television and magazines there are still female stereotypes that can be identified in current media. Hopefully one day the media will use its influence to tear down these stereotypes so that they no longer exist; promoting the empowerment and strength of girls and women all over the world.
- Alyssa Higginson
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