The Culture of Retail Blogging
By Mary Laird

Obviously we have all been shopping for new clothes and we know how exciting it is when we buy something new, but what if a day later you realize the quality is bad or the product has a really itchy material?

We buy what we want and usually never speak of the event again. BUT, to so many others, shopping is an art; something we thrive on. Something we are proud to do and proud to accomplish. It could be a fix for an emotional day or something we do when we are bored or simply something we do because we LOVE it! Through our experiences of “talented” shopping, those of us who are deeply in love with the process, also learn about not only what is fashionable that season perhaps, but we learn about the value and quality of the things we are seeking to buy.

This sometimes leads us shoppers to join the culture of, “Retail Blogging”. I have never exactly posted a retail blog myself, but I have read many and have learned about the products that I am looking at to buy through this action of blogging. I can honestly say that am more than grateful to have experienced this culture. These blogs have helped me decide whether or not to buy a certain product, or it answers questions that I may have about a product, most of all it has saved me a great amount of money that probably would have gone to waste.

Basically, “Retail Blogging” is a comment or blog post, usually on a stores website or even on independent websites. They are comments about a product that might highlight things such as material quality, length, depth, roughness, softness, if the product is overall a waste of money or if it’s completely worth every penny to purchase.

It is a culture of people who communicate retail quality; shopper to shopper we help each other out. It is a loyal culture that communicates not only negatives qualities but positive qualities as well and it really does save a person time and effort when they looking at an item to buy.

This is the culture of Retail Blogging. I highly recommend all of you to experience this culture and even become a part of it yourselves.

Check out this link for the example of Retail Blogging.

It is called “reviews” on this website. It is the “Silence and Noise Open Shoulder Blazer”, and right below it to the right of the star ratings you will find “reviews” in brackets. You can click there for an example of Retail Blogging.

http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?itemdescription=true&itemCount=10&startValue=1&selectedProductColor=&sortby=&id=16812315&parentid=W_APP_JACKETS_JACKETS&sortProperties=+subCategoryPosition,+product.marketingPriority,-product.startDate&navCount=12&navAction=poppushpush&color=&pushId=W_APP_JACKETS_JACKETS&popId=WOMENS_APPAREL&prepushId=


By Mary Laird