The term plugola expresses the, advertising or publicity that is intended for self-promotion and not paid for or underwritten by and independent sponsor. It is also known as, payment or favour given to people in media or motion pictures for favourable mention or display of a particular product or brand name.
As most of us know, many celebrities get paid money to advertise for certain companies on TV. A popular example is Jessica Simpson, who does Proactive commercials even though it is said that she doesn’t actually use the product herself. There are many celebrities who are paid large sums of money by companies to “say” that they use certain products even though they don’t.
The same theory applies to articles of clothing. Many celebrities sport different brands of shoes, shirts, skirts, tee’s and sweats; just because a company is paying them to do so. As we have previously discussed, we are bombarded with different forms of advertising every single day. We as a society are so caught up in looking like celebrities (i.e. dressing how they dress) that it is very easy to miss the undercover business that really goes on. Plugola is very common and even though many people are aware, it doesn’t seem to ever disrupt the message being sent out to all the consumers.
NG~
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