Recently being exposed to this video, I have viewed it numerous times. “Life lessons from an ad man” was a presentation, done by Rory Sutherland, speaking on advertising and the affect it has on people. Under his jokes and comedic references, he reveals interesting concepts and ideas about advertising.
A major concept brought up in this video is the use of perceptions, in consumer, that advertisers use. Rory Sutherland explains how advertising in our new age and culture, relies on changing consumer perceptions on existing products/services. Whether the product is the same or a minor innovation has occurred, it is clear that this advertising practice is very success. This can be seen in numerous industries, including entertainment, mobile devices, food and etc.
For others who are interested in the advertising field, or would like a laugh, check this video out; definitely some good stuff here.
http://www.youtube.com/watch?v=audakxABYUc
-T.Bayley
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